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Good post. I am not surprised that 14% would be an overestimate. It would be interesting to see this study done with a larger sample size, I don't know how reliable random dialing samples are in a day when many have cell numbers, unlisted numbers, and those on do not call lists. Not sure how random dialing works with all of that.
ReplyDeleteAlien Contactee -- Wow, man. Thanks so much for your efforts to bring those tidbits of user generated `research' to my readers. Your points are well taken. It's likely I will be doing another posting on this topic soon.
ReplyDeleteMatt - First, you are 100% correct about 2008 -- as 50% of all folks 18-24 do NOT even have access to a landline for example. That said, in 2002 more had access and even that subgroup was reachable.
Believe it or not, the sample size was adequate for real representation. That said, it would be nice to have a random sample done on an on-going basis for `verification' in a sense.
Ultimately, all samples, unless replicated by the same sampling methods, at a similar time to the original research - are nothing more than a snapshot of time.