`Hoax UFO' - Viral Marketing For Planetarium

Just when you thought you had seen it all - comes this object hovering outside a minor league baseball game - you'll need to be quick or stop frame it for best effect:
http://www.youtube.com/watch?v=irItgeBZ7ds&feature=youtu.be (about a 2-1 positive to negative ratio of opinion with over 300K views since earlier this month)
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And, here is the Truth Is Out There Confession to the video promotion - which obviously, as you can tell by the comments at the video link on YTube - those folks aren't clued into the hoax.
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How Weird Are The Perceptions Of Aliens To Humans?

ponder these accounts

huge undertaking book

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spam has subsided based on pulling that one post

hmm. See last few days for more explanation.